What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating magical content that can educate, entertain and consistently attract and retain your target audience.

Content can help drive qualified website traffic and engage leads as you nurture them through the sales funnel.

We have expertise delivering strategies that focus on producing and distributing content that target a buyer’s persona (a description of your ideal customer) needs triggering on-site conversion, boosting your company’s credibility, authority and brand awareness.

With analytics tracking and campaign metrics, we combine the creative power of our writers with visitor search data and customer research.

With years of experience in digital marketing and SEO we can develop infographics, white papers, e-books, website content, blogs, movies and other digital content to attract and generate leads for your sales pipe-line.

In the role of content producer, we develop, update and adjust content for your website, email, social media channels and other customer touch points. We look at content from the perspective of the brand, SEO and the customer.

CONTENT MARKETING SERVICES

Content audit and gap analysis

We can help you find your “Content gap”. Creating a content audit, and assessing the strengths and weaknesses (SWOT) of your current content will provide insights on filling out your “content gaps”.

Publishing content across digital channels

To extend the reach of your content marketing, it’s all about making sure the content you create gets found, read and shared by the right audience increasing its overall impact. A “rule of thumb” is to spend 50% of your efforts on creating the content and the other 50% on making sure it gets distributed.

We can help plan and post your content distribution to ensure it makes an impact.

Content optimisation

Content needs to be both visible and optimised for it to make an impact on the business’s bottom line. 

With a content optimisation service, we help you to achieve increased visibility and conversions by using keyword research, SEO best practices, user behaviour, research and competitive insight to get the best return on investment in your content. 

Content strategy and planning

While you may be eager to dive right into content production, it’s important to focus on the value a content marketing strategy can have on the impact of what we produce. 

The development of a strategy will help generate a better understanding of where your company stands and what they need to do to get to where they want to be. 

Working together with your sales and marketing team, build campaigns and landing pages on the web and in other sales channels.

Content production

Potential customers need validation that you are trustworthy, knowledgeable and an authority in your industry segment and your content can support this validation. We can plan, create and publish content in all digital channels.

We work actively to create, adjust and optimise our work with A/B testing and in a closed loop – always fine tuning for the best performance.

Understanding why the customer chooses you

We’ll help you develop your own Buyer Personas

A buyer persona is a semi-fictional representation of your ideal customer, based on market research and insights.

Without knowing who your ideal customers are, their backgrounds, goals, pain and how your product or service will benefit them – it’s very difficult to create content to attract leads.

Map out the digital “Customer journey”

Where do you have contact with your prospective buyers, is there a particular order to their journey, and at which touch point could you influence them the most?

We’ll help you explore the journey based on keywords, SEO, website traffic, emails, social media, content downloads, etc.

Create your “Sales & Marketing Funnel”

A sales and marketing funnel is the theoretical journey that your prospective sales leads pass through.

The idea of the funnel is that the number of leads grows smaller as they move down the funnel. With our help we can develop content that targets your audience depending on where they are in the sales funnel.

FREE marketing analysis

To help you understand your status quo – we are ready to do a complete online marketing analysis of your marketing strategy (website, social networks, paid campaigns, target audience, etc.), and to provide a summary of how you can up your game to reach your growth goals – and this is completely FREE!

However, this may not for everyone.

We want this free service to add value to your sales and marketing efforts, so before you click send:

  • Are you ready to invest in your digital marketing?
  • You’re ready to change from the traditional way of doing things?
  • Can you allocate the time, effort and money to drive your business?

If you think we will be a good fit, fill out the form below and, we’ll contact you as soon as possible!

Submit your free marketing analysis request using the form below: