Our Approach

We are a growth agency delivering solutions to generate leads, increase sales, brand awareness and revenue.

We know how important it is to understand your buyer’s personas, what their customer journey is and how you can map your product or services to helping address their pain or opportunities.

Our Story

Every business has a beginning and a path to success, our goal is to help you generate growth and map out your path – whether you are a startup, just getting going, established or desperate for change.

Our roots are based on over 25 years experience working at CEO, board level, senior corporate roles and consulting in Europe, Africa and the Middle East region.

With a 100% focus on Inbound Marketing, marketing automation, content production, digital marketing and lead generation.

Meet the team

We are a people business. That can be the people we work with everyday to help them achieve their goals – or the customers that we help our clients entice and nurture with wonderful storytelling.

John Kennedy

CEO & Co-Founder

john kennedy

25+ years working in international sales, brand building, customer loyalty programs and marketing. Certified in Inbound Marketing and a Certified HubSpot Partner Agency with extensive digital marketing experience.

Email: john@kennedy.marketing


Mikael Forsell

Marketing Team


Owner of Lagonda Web Agency, a Malmö based web agency founded in 2012 with a focus on web, app and system development. We are passionate about finding the simple yet powerful solution. We work together with the customer all the way from ideation, implementation and verification up to launch. Then we secure the reliability of your service through continuous maintenance and modern storage solutions.

Email: info@lagonda.se

Yvonne Kennedy

Co-Founder & Partner

yvonne kennedy10+ years involved with selling children’s English books. For the last 5 years in Sweden for Usborne Books at Home which provided a launch pad to be part of the community of Independent Organisers who sell the award-winning Usborne English children’s books at schools through-out Sweden.


Boel Haglund

Marketing Team

Owner of BB4 Communication, is a marketing and communication professional, with 15 years of experience in Business Development, Digital Marketing, Inbound Marketing and Content Marketing. She is based in Sweden and works with both local and global organisations. She has cooperated with the Kennedy Group AB since 2014.

Email: boel@bb4communication.se