What were the problems, headaches and risks the customer target market experienced that would trigger them to seek assistance from The Farm for IT project challenges?
What brand positioning would make them stand out and create a spark to get buyers to pick up the phone or email us with a sales opportunity? We had to build an online experience right for the growing brand to build the “Know, Like and Trust “equation with it’s target audience.
A road map was need to create a strategy and plan across Content Marketing, Branding and Inbound Sales. Implementing the planned activities using the HubSpot marketing, sales and CRM stack to generate and engage with qualified leads who wanted to outsource an IT project.